New Yawk & Co.

Proactive Positivity: Making your own happiness.

MantraTodd LynchComment

That is the founding premise of Fakejoy.

As humans, we instinctively plan our lives to include the things we enjoy. We cook the foods we relish. We participate in activities that excite us. We wear clothes, like t-shirts, that reflect our style and personality. We schedule vacations to destinations that inspire us. The reality is, there are many aspects of our lives we have no control over so in those instances when we do, we don't rely on serendipity but rather we make a concerted effort to spend our time doing the things that bring us true happiness.

Fakejoy's t-shirts are a means to share, through art and wit, those moments of adventure, curiosity, pride and joy that we spend so much time and energy making possible.